Perfume Online Store

Atrnet was built for the very specific pleasure of buying perfume online — a category where a lot of the decision happens in your imagination, since you can't actually smell anything through a screen. The store brought a thoughtful selection of perfumes and fragrances together in one place, with the kind of presentation that lets you commit to a bottle without sniffing first. In 2013, online shopping in Iran was still finding its feet, and perfume in particular was a tricky category to sell online. Customers needed reassurance — about authenticity, about the brands, about what they'd actually receive. Atrnet wanted a website that could carry that trust as much as the product range it was selling. Webrokh joined Atrnet as its web design partner. We shaped a small but careful online store that introduced the brand and its catalog, with a visual language that made perfume feel as personal as it actually is. It's a compact project from Webrokh's early years, but one that helped Atrnet take its place in the first wave of Iranian online retail.