The Most Popular Technology Media in Iran

Zoomit is Iran's most-read technology media — the place millions of readers visit every month to follow phone launches, car news, science stories and pretty much everything happening in tech. With a sprawling editorial operation, a large reader community and a long history online, Zoomit has grown into the kind of media brand that quietly shapes how its country talks about technology. When Zoomit came to Webrokh in 2018, the publication had already built a massive audience but the website carrying it was struggling to keep up. The amount of content had exploded, the categories had multiplied, and the reading and browsing experience hadn't been rethought in years. With millions of monthly visits and an editorial team writing across dozens of topics, Zoomit needed a product overhaul that respected both the scale of the audience and the depth of the archive. Webrokh joined Zoomit as its product design partner for a long-running engagement that stretched from 2018 to 2022. Over those years, we redesigned the reading experience, the category and topic architecture, the user panel and the editorial-facing tools — keeping the product cohesive even as the brand expanded into new formats and new audiences. The work helped Zoomit grow from a popular tech site into the polished, modern media product it is today.