Iran's Leading Fashion and Beauty E-commerce Platform

Digistyle is one of Iran's largest fashion and beauty e-commerce platforms — part of the wider Digikala family, with a catalog spanning clothing, shoes, bags, cosmetics and pretty much everything in between. Every year, the team runs a handful of campaigns that anchor the calendar, and Yalda night together with Black Friday is one of the biggest of them. In late 2022, Digistyle came to Webrokh with a focused brief for that year's BlackFriday and Yalda campaign. The brand had a huge audience to mobilize and a small window to do it in. The landing experience had to feel like a real moment — distinct from the day-to-day site, packed with offers and stories, but still clean enough that millions of visitors could find what they were looking for without getting lost. Webrokh joined Digistyle as the web design partner for the campaign. We shaped the BlackFriday and Yalda landing page from the visual concept down to the structure of the offers, designed for a mobile-first audience and tuned for the kind of high-traffic, high-conversion event Digistyle's calendar revolves around. The result was a landing experience that did its job during the busiest shopping nights of the Iranian year.