Tourism Media and Travel Guides

Kojaro is one of Iran's most-read travel and tourism media — the place where millions of readers go when they're planning a trip, dreaming about one, or just enjoying a long read about somewhere they've never been. Part travel guide, part magazine, the product covers destinations across Iran and the world with the kind of depth and warmth that turns first-time visitors into regulars. By 2022, Kojaro had grown into a serious media brand with millions of monthly visits and a sprawling archive, but the product underneath wasn't keeping up. The reading experience had been bolted together over years, the categories were getting harder to navigate, and the team's editorial ambition had outgrown the website carrying it. With travel as personal and visual a subject as it is, the experience needed to feel as inviting as the destinations Kojaro writes about. Webrokh joined Kojaro as its product design partner. We redesigned the reading and browsing experience, restructured the way destinations, guides and stories connect to each other, and shaped a visual language that lets the photography and writing finally breathe. The result was a travel media product that matched the scale and ambition of the audience it had quietly built.