Where Iran's Independent Creators Come Together

Freeland is the original gathering that grew into Iran's recurring meet-up for independent creators. The 2019 edition brought freelancers from across the country together for a single day of talks, workshops and unstructured conversations — built on the simple idea that working alone shouldn't mean feeling alone. The organizers needed a landing page tailored to that edition: something that introduced the event to people who had never attended before, surfaced the speakers and program clearly, and converted curious browsers into ticket holders. With a tight runway and a wide audience to convince, the page had to do its job quickly. Webrokh joined the project on the UX and UI side. We helped the team decide what belonged above the fold, how to walk visitors through the program without overwhelming them, and how to make the registration step feel like the obvious next click. The page became a small but important piece of how the 2019 edition reached its room.